Samsung's Viral Sheep

Over the last couple of days I have noticed people mentioning a viral advert that used sheep with LED's attached to them to recreate images of a fireworks display and retro Atari game pong.

I thought I would check the advert out to see what I had been missing, considering all the attention the advert had been getting.



These are my thoughts after watching the viral advert

The first thing I noticed is the duration of the piece is 2 minutes 44 seconds as general rule viral adverts should not be over 3 minutes (with 2 minutes being an optimal length) already this viral is a little on the long side

The opening titles of the piece introducing the viewer to each sheep hearder and their quirky job (Ermis The Electrcian, Gerry The Player, Rob The LED Master and Bernard, The General) In introducing each character this creates a sense of suspense and makes you want to find out about the characters and what they are about to do.

I did however find some of the time it is not clear what shapes and images the sheep are making.

I also find the ending scene of the video to be a weak point. It ends with the text "With thanks to Samsung Smart LED technology. Look at there LED TVs. Oh go on!" It would have been nice if the had of included a URL or even a search term.

Over all I felt the viral video did not relate to the product enough and did not inspire me to go check out Samsung Smart LED TVs

On the plus side I did find out that the advert was made by The Viral Factory and I will be adding them to my student wiki space of companies I would like to work for, as well as dropping them an e-mail to make them aware of who I am and asking for advice on how to get in to the viral video market