Tuesday, 15 January 2008

Milk Matters?

Everyone loves an advert that gets them talking. At the weekend i saw this

I have no idea how this communicates to people that Cravendale milk is superior to other milk and that therefore they should buy it, in fact i have no idea what it is trying to communicate at all, other than "Cravendale isn't just any milk its filtered to make it purer" but i already knew that!

All though i don't think the communication of the advert is clear, i really like the "wackiness" the piece and i think the stop motion animation some how compliments this very well, and it is the sound effects that have been added to the video that make the animation believable.  

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