Communication Design for Print and Digital Media

Rule Of Thirds

The basic principle behind the rule of thirds is to imagine breaking an image down into thirds (both horizontally and vertically) so that you have 9 parts. As follows.



With this grid in mind you the ‘rule’ now identifies four important parts of the image that you should consider placing points of interest in as you frame your image.

Not only this - but it also gives you four ‘lines’ that are also useful for positioning any elements in an image you may create



The theory is that if you place points of interest in the intersections or along the lines that your photo becomes more balanced and will enable a viewer of the image to interact with it more naturally. Studies have shown that when viewing images that people’s eyes usually go to one of the intersection points most naturally rather than the centre of the shot - using the rule of thirds works with this natural way of viewing an image rather than working against it.



The Golden Section

http://en.wikipedia.org/wiki/Golden_ratio#Aesthetics


Serif and Sans Serif Fonts

Websites use sans serif fonts as at a resolution of 72dpi makes the serifs on some fonts look blurry or messy

Where as in print serif fonts are used as the serifs create a line which aids the reader to read the text more easily.