Milk Still Matters

*N.B.* This blog has been wrote as a rough note of my thoughts.

I remember last year (I will add the link asap) writing about a stop motion Cravendale milk advert that caught my attention

Cravendale have done it again



The most striking elements of this advert are there brilliant sound design, and the simplistic approach of the animation

I watched this advert for a second time with out any sound, and discovered that it is actually the sound that it telling the story (try watching the advert with out any sound. It does not flow and makes little sense.)

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Being interested in social media I furthered my investigation in to this advert by doing an immediate search on YouTube

I quickly found that the channels "MilkMatters", "CravenDale" and "CravenDaleMilk" were all ready being used by people who appeared not to be from the official Cravendale milk company

It would appear that the Official YouTube Channel for Cravendale milk is http://www.youtube.com/cravendaleUK All though for the casual Internet user it may not be apparent that this is their Official YouTube Channel

If I was doing some consultancy work with Cravendale I would advise them their channel needs to have some of their branding on it so people are easily able to instantly recognize it belongs to them

I have been teaching myself to make YouTube backgrounds in Photoshop so I will possible try to mock a Cravendale YouTube background to demonstrate this.

They should also use their YouTube channel to drive traffic to all the other places that they exist on the web. Providing links in their YouTube profile would be the most simple way to do this.

I notice in this video they have provided a link in the description to drive traffic to a related game on their website

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To further my ideas on using social media to promote Cravendale milk if you have read my blog recently you will know I am using DailyBooth I would recommend CravenDale to start using DailyBooth, posting a picture of a milk based drink or product each day. The blub under the picture would be the recipe for the drink or product. They could then encourage people to post a picture comment after they have followed the recipe

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Personal Development 2

Getting a Job in the area of Digital Media / Social Media is something I have been thinking a lot about recently. How will I "break in" is the question I constantly find I keep ask myself.

Getting my first job in Digital Media is something I greatly desire. Although I have been trying to network a lot, and over the course of this month I have spoken to many people who are involved in areas that I have a specialist interest in, I still feel confused as to what it takes to gain your first job.

While networking this has allowed me to gather lots of info for Personal Development.

Here are a list of companies I would love to work for


MGImedia

MGImedia is owned by Amber MacArthur host of CommandN

MGImedia specialize in

Web Usability and User Experience Consulting

Video Production & Post-Production

Web Design & Branding

Social Media Consulting & Web 2.0 Technologies

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Smash Face

SmashFace was founded by Zadi Diaz and Steve Woolf

SmashFace describe them selves as a "production company 2.0." We develop original online video content, create co-productions with traditional media, build and cultivate online communities, and provide interactive consulting services. We build singular brands and execute large-scale immersive entertainment experiences that cross multiple forms of media.

Zadi Diaz and Steve Woolf, say "We know the web and we know how to use the technology available to craft new kinds of storytelling experiences that shatter the boundaries between audience and filmmaker."

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For Your Imagination

For Your Imagination is a leading online media studio which develops, markets and distributes high-quality original Internet TV and web video series The studio works with brands and content creators to develop their online video content, offering them the opportunity to reach a targeted advertiser-friendly audience effectively and monetizing quickly.

For Your Imagination’s talented team writes, produces and markets entertaining videos for online distribution and monetization through advertising, sponsorships, merchandising and licensing

The team at For Your Imagination is built upon the experience of industry veterans whose combined expertise include web development, major television and movie production, national marketing campaigns and technology.

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Bright Young Things

Bright Young Things are a communications consultancy, who produce low cost video content for social networks.

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Looking at these four companies has helped me identify that I really want to work creating video for the web, but I also want to be able to create and manage online communities, as well as having the skills to communicate with these communities

I already believe I have the skills to communicate with a large number of people in a wide range of locations using the many web 2.0 tools that are freely accessible.

I also have the physical tools (computer, video camera, video editing software) (I need to invest some of my money in to a good microphone) to be able to make and produce video content

The only thing left for me to do is develop my production skills. Anyone who works in the online world will know that Content is King